As one of the world's leading experts on the topic of retention, Pat explains the difference between strategic and tactical retention and lays out how you as a PM can move the needle in your org.
9 other incredibly useful topics covered including hiring, culture, pricing strategy, first-principles thinking, funnel metrics, and more.
Things like time to value, focussing on ICPs, customer-driven roadmaps, mission statements, etc.
Payment failures, plan/term optimisation, cancellation flows, off-boarding flows, etc.
"My hot take is that the majority of PMs are terrible at optimizing tactic retention.
Tactical retention usually makes up around 25% - 40% of churn, but with a couple of months of focus can be drastically improved"
- Patrick Campbell
No, we are not endorsed by Lenny and do not have a relationship with him (we'd love him to angel invest in our next round though). We're just huge fans and realised we ourselves were not actioning most of the advice we listened to.
We spoke to Patrick Campbell who has kindly given us permission to do this for his episode. :)
Sure thing. Email Joe at firstname.lastname@example.org and let's chat about it.
We believe that in the future, professional development will be democratized through a combination of AI and better tooling. Everyone will have their own personalized coach and access to digital mentors of their favourite educators and creators.
We're helping creators to set up and sell their program on Rocket Role. Their digital body doubles will be making money on their behalf, and they have the ability to interject and add value to the subscribers any time.
If you're a creator or educator wondering how AI can benefit you and your training business, then get in touch at email@example.com. We're revolutionising the industry.
We're collecting interest ahead of our pre-seed round later this year. If you're interested then please reach out (Lenny, I'm looking at you!)
Get in touch firstname.lastname@example.org.